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Lifestyle News
Rising
Obesity Levels: A Cancer Time Bomb
Video Nasty: Too Much TV
Affects Health
Children Need Play
Irish Cancer Cases Ahead of EU Average
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The RedBranch Blog
Our experiences and personal opinions from the front-line.
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Chemical Cocktails in Children's Food
New research this week highlighted that chemical cocktails of
artificial colourings in children's food can
make children "hyper". Not very surprising to us, since previous
research has found that combinations of
these chemicals has an adverse effect upon health. In fact, we've
been advising parents for years to avoid
artificial colourings in food. They
provide no benefits to the consumer, and very little is
known about the long-term impact of these chemicals.
We even tried to alert the Irish
Nutrition and Dietetics Institute (INDI) to the issue back in 2006. We
contacted them because we were worried that the advice they offered on
e-numbers didn't reflect the most recent science - their web site basically
stated (and
still states!) that "E-numbers" are fine. We're sure most E-numbers are
OK, but we were particularly worried about some in particular. For example,
E104 Quinoline Yellow and E133 Brilliant Blue. Brilliant Blue is banned in
several EU countries, and Quinoline Yellow is banned in the US and Japan...but both are present in products sold in Ireland, and Quinoline
Yellow was highlighted in the recent research. You can see our
email to INDI, and their response here.
The INDI basically dismissed our
worries. They replied with lots of waffle - which looked like it had been
cut and pasted from a scientific review article. We understand scientific
language here at RedBranch, but we don't believe in using jargon for the
sake of it. Anyway, we translated their response, which basically said that
because food additives were endorsed by the relevant authority (in this
case, the European Food Safety Authority), they are perfectly safe. They
ignored the research that we had flagged, which found that combinations of
these chemicals do indeed have a poor effect on health. They also ignored
the fact that these chemicals had only ever been "tested" in isolation, even
though they are routinely added to food in combination with other chemicals.
Hmmm. In light of the latest research, It's hard to resist saying "we told
you so!".
The latest research clearly links "cocktails" of artificial food
additives with behavioural difficulties and ADHD. The Food Safety Authority
of Ireland (FSAI) have released a watery statement advising that parents of
children with ADHD should avoid these additives. This is bizarre, because
the research found that the chemical cocktail of additives had an adverse
effect on all 3 year olds, not just those who were already hyperactive. We
don't think the FSAI statement goes nearly far enough, and we'd question
whose interests the FSAI are serving in this issue: children or the
processed food industry? Then again, maybe they just haven't read the
research properly.
Why are these chemicals in our children's food in the first place? They
provide no benefit at all to the consumer. To food companies, they are a
cheap and simple way of adding value to processed foods.
We should get this rubbish out of our children's food. Parents, avoid
these chemical additive cocktails, and remember - you heard it first from
RedBranch!
David Egan, posted 7 September 2007
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Would you add Sodium
2-(1,3-dioxoindan-2-yl)quinolinedisulfonate to your child's dinner? No?
Neither would we...Commonly known as E104, or quinoline yellow, this
chemical is added to a range of children's food. E104 is obtained from coal
tar and is banned from food in the US and Japan.
We found E104 in Skittles, M&M's, Maynards
Winegums and Barratts Refreshers.
Other E-numbers to avoid:
 | E211 Sodium Benzoate |
 | E104 Quinoline Yellow |
 | E133 Brilliant Blue |
 | E110 Sunset Yellow |
 | E122 Carmoisine |
 | E124 Ponceau 4R |
 | E132 Indigo Carmine |
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Childhood Obesity
Experts this week have stated that
rising rates of obesity are a cancer time-bomb. We also know that
obesity is linked to a host of other serious illnesses. Yet the school
environment for many Irish children encourages obesity.
Look at the evidence: At primary level, most children have less than 40
minutes exercise during PE lessons per week. Our primary schools have the
lowest weekly allocation of PE in Europe, and almost 25% of schools lack
indoor PE facilities. Irish children have the shortest break time in Europe,
and 40% of schools have a “no-running” policy in the schoolyard. One
worrying new trend is for primary school children to bring portable DVD
players to school with them, so that break time can be spent passively
watching TV.
At post-primary level, the situation is also pretty bad. Adolescence is a
critical time for the development of obesity...compared with younger
children, overweight teenagers are much more likely to become obese adults.
Yet secondary schools in Ireland sell an awful lot of junk food to children.
Healthy food choices are not supported, and where schools have canteens,
these usually sell junk food. In many cases, the sale of junk food in school
is an important source of revenue, which schools feel unable to phase out.
According to the
ESRI, only 20% of Irish secondary schools have a qualified PE teacher.
There are certainly a range of family issues that are contributing to the
obesity epidemic. For example, more and more Irish children have a TV in
their bedroom, and fewer of us eat together as a family. But the situation
in our schools is certainly something that needs to be addressed. We feel
that it is a national disgrace that our schools are unwittingly contributing
to the obesity problem.
Tuck shops and canteens are part of the school environment, and this
means that they have an educational role. Secondary school teachers have to
cover healthy eating as part of SPHE (Social, Personal and Health
Education), but they have no hope when the only foods promoted in school are
unhealthily high in fat, sugar or salt. When schools sell junk food, it
gives the impression that junk food is endorsed by authorities. There is
little point talking to children about healthy eating when the school
environment promotes the consumption of empty-calorie junk food. At primary
level, what is the point of children being taught the benefits of physical
activity during SPHE classes, only for the school to have a “no-run” policy?
Central government has not acted to stem the tide of childhood obesity.
As a first step, the following measures are required:
 | Adequate resources for schools, so that they don’t need to rely on
sales of junk food |
 | A ban on the sale and promotion of empty-calorie junk foods in school |
 | Proper resourcing of PE |
 | The removal of the ridiculous “no-running” culture in Irish
schoolyards |
Worldwide, scientists have warned about the dangers of an “obesogenic”
environment. If our government is not responding to the challenge, maybe we
should think globally but act locally. In many cases, simple changes will
make a huge difference...but parents need to work with schools to alter the
school environment. Nothing will change unless we put our head above the
parapet and challenge the status quo.
David Egan
Posted 25th May 2007
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Comments:
"Parents are often
unaware of the poor food culture which exists in Ireland. Now that we no
longer cook traditional vegetables our children are not getting vital
nutrients from cabbage, peas, turnips etc. In my experience we are more fond
of the sweet desert than the healthy starter which is served in most of
Europe or at least as a side salad. Apples and fruit are not considered as
desert in Ireland but as a between meals snack. Irregular meal times has
discouraged children from eating a full meal but find constant snacking an
easier option.The old term "spoil you apetite" is not a consideration. There
should not be children's food and adult food all meals are for general
consumption. Children will develop their palate if gently encouraged by
adults, occasionally a child may have a genuine childhood dislike for a
particular food but will most likely grow out of their dislike. Sugar as a
refined food is detrimental to the digestive system as its consumption
prevents the natural but slow breakdown of food into various sugars."
Alan Gilbert
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More than one-fifth of Irish 5 to 12 year
olds are overweight or obese. Does the Irish school environment contribute
to this?
PE in ireland is under-resourced, with our
children getting the least amount of PE in Europe. 40% of Irish National
Schools have a "no-run" policy.

Many secondary schools in
Ireland sell huge volumes of junk food. In many cases, the only food
available to children throughout the school day is junk food. This sends the
wrong message to children and promotes habits that contribute to obesity. |
Passive Ireland? Whatever...
Our children are growing up in a media saturated world. Junk food
consumption at school and in the home is ubiquitous. Our children have the
sweetest tooth in Europe, consume huge amounts of fizzy drinks, and snack
heavily on junk food. We are also increasingly inactive...a significant
percentage of our children spend most of their leisure time mentally and
physically passive in front of a TV screen. This kind of lifestyle increases the risk of certain
cancers, heart disease, type II diabetes and obesity...with obesity being
only the tip of the iceberg.
The advertising industry has succeeded in normalising our unhealthy lifestyle, and
this is killing us. Hunger is something that should be "banished" or
"stamped-out", if you believe the advertising slogans for snack foods. Gone
is the notion of "working up a healthy appetite". The food industry uses cartoon characters, toys, music
downloads and film tie-ins as promotional tools to promote junk food and
over-consumption to
children...and parents are overwhelmed by “the nag factor”. No child is too
young to be targeted. Parents tell us that they have been disempowered, and
here lies a large part of the solution to the lifestyle crisis...parents
need to regain power, and for this to happen they need support.
Our young people need encouragement to rebel against the tyrannical
passivity of their lives. We need to wake up, to stop drifting through our
lives, to stop making unhealthy lifestyle decisions almost by accident. We need to
empower ourselves, and we must empower our children so that they can make
healthy choices.
Empowerment requires more than just information and education. If we are
serious about addressing this issue, we need to consider our social and
physical environment, and we need to look at ways of facilitating healthy
choices in our communities. How easy is it for our children to walk or
cycle as part of their daily lives? Is healthy, affordable food even available in some of our
communities? Do our children understand that they are the target market for
junk food companies? Do our children have access to safe open spaces and
parks?
Our lifestyle is killing us, with 40% of us dying from circulatory
diseases and 25% of us dying from cancer. Given the trends that we have
observed in children, this will worsen in the coming years. There is an
outcry (quite rightly) over inadequate cancer screening, but where is the
outcry over lack of effective prevention? Chronic degenerative illnesses are
the biggest health issue facing our nation. They already cost us dearly both
in economic and human terms. If we don’t do something quickly, we will all
be in trouble.
David Egan
Posted 16th March 2007
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McDonalds have linked in with the GAA to
promote school sports in National Schools - commercialised classrooms are a
reality. These initiatives promote "brand awareness" in our children and
link healthy sports activities with the sponsors product (in this case, fast
food).
We think that this
is a bad idea. Irish children already get the least amount of PE in Europe.
The last thing we need is physical activity being "branded" and linked to
fast food, which is arguably part of the lifestyle problem.
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“A” is for Apple: The Language of Food
One of my daughters is learning to read, so I spend a fair bit of time
looking in readers and workbooks at the moment. One thing that struck me
recently is that text books, particularly Irish ones, are full of references
to junk food…my daughter is learning to read and write the words "chips",
"sausages", "cake" and "sweets". Not so much "A is for Apple" as "J is for
Junk Food". I’m not the only one to notice this, a survey carried out by the
Irish Primary Principals Network found that Principal teachers had noticed
the same thing. What’s the big deal? First of all, look at the context:
Our work has uncovered children living in rural Ireland who have never in
their lives eaten a vegetable (that‘s if you don‘t count potato waffles as
veggies). "Five-a-day" indeed. Our children have the sweetest tooth in
Europe, consume huge amounts of fizzy drinks, and snack heavily on junk
food. This kind of lifestyle increases the risk of certain cancers, heart
disease, type II diabetes and obesity...with obesity being only the tip of
the iceberg. Advertisers have succeeded in normalising our unhealthy
lifestyle…the food industry uses cartoon characters, toys, music downloads
and film tie-ins as promotional tools to promote junk food to children.
Parents feel overwhelmed by “the nag factor”, and peer pressure for junk
food is rife in schools.
Secondly, words are important. The authors of textbooks no doubt try to
use words that children can relate to, but shouldn’t we try to set an
example? Text books don’t use the words "fag", or "cigarette", or "beer", do
they? Our children don’t have to write "Dad likes a beer", but textbook Dad
is constantly eating cake and chips, and never eating an apple...and perhaps
miraculously, textbook Dad never has a heart attack! OK, this kind of food
is often called "treat" food…there's nothing wrong with the occasional cake
or fry-up...but context is important here too. In the real world, this kind
of food isn’t being consumed as treats - for many children "treat" food is a
dietary staple, and we are unwittingly reinforcing this in our textbooks.
I was watching Jamie Oliver on TV lately, with Italian schoolchildren.
The children, from a disadvantaged area, were around 5 years old and they
could identify every vegetable he showed them (The school also provided
fresh fruit to the children every day). This was in stark contrast to our
experiences in Irish schools. We run a visual fruit and veg quiz as part of
our workshops, and you’d be amazed at how many Irish children can’t even
identify an onion.
At a recent workshop that I delivered in a National School, the children
were unable to complete the phrase “an apple a day...(keeps the doctor
away)” but were well able to complete the phrase “have a break...(have a kit
kat)”. What hope will a leaflet campaign or a classroom video have against
that? Our lifestyle is killing us, and our children have been effectively
brainwashed. We need holistic, imaginative and innovative solutions that
address all of these issues. Chronic degenerative illnesses (including
obesity) are the biggest health issue facing our nation. They already cost
us dearly both in economic and human terms. We should be chucking junk food
out of schools wherever it is found...including textbooks!
David Egan
Posted 9th March 2007
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This reader/workbook may have fruit on the
front cover, but it is filled with references to junk food. Of all the food
words in the book:
 | Only 2% refer to fruit or vegetables
(apples) |
 | 84% refer to "treat" foods like chips,
cake and sweets |
The first matching exercise in the book
helps children to learn the words "sausages" and "pizza". Children learn
about healthy diet during SPHE lessons, but surely the concept of healthy
eating could be reinforced in other workbooks?

When is a treat not a treat? When regular
over-consumption of that "treat" contributes to a slow and untimely death?
Smoking one cigarette won't kill you...so does that mean that having a fag
can be a "treat"? Our children have the sweetest tooth in Europe, and junk
food consumption in schools is the norm. |
PE in Ireland
A
new study suggests that regular vigorous exercise can reduce the risk
for breast cancer by almost one third. The study examined more than 100,000
women over a 12 year period, and the results support previous research into
the link between physical activity and breast cancer. This doesn’t mean that
if you exercise regularly you are 100% protected from breast cancer…but it
does mean that being physically active will stack the deck in your favour.
Ireland is ahead of the
EU average for new cases of breast cancer and for deaths due to breast
cancer. We also have a significant problem with regard to physical activity
in girls and young women. We frequently hear from teachers that girls begin
to drop out of PE as they reach their teens. This phenomenon is well known,
yet on a National level nothing is being done to address the situation.
Schools are poorly resourced, both in terms of equipment, facilities and
staff. Consider the following information that was
collected by the ESRI:
 | On average, secondary school students in Ireland receive a paltry 69
minutes of PE per week, compared to the recommended two hours per week |
 | More than 20% of secondary schools do not have a qualified PE teacher
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 | Many recommended core activities (e.g. dance) are simply not available
in schools - dance is not available in 80% of schools and swimming is not
available in 76% of schools |
The situation is arguably worse in National Schools, where 25% of schools
lack access to indoor facilities. When we called the Department of Education
and Science, we were told that the recommendation for PE in primary schools
is only one hour per week. There is also a poverty dimension to this issue -
we see a huge difference in PE resourcing between disadvantaged and affluent
areas.
With regard to promoting physical activity to young people, our nation is
a disgrace. Apart from our failure to resource PE in schools properly, we
expect children to conform to our ideas of what exercise is. This is
particularly evident amongst girls, who are usually expected to fit in to
competitive (and arguably masculine) sports. We know that when you offer
hip-hop dance as a physical activity, the participation rates amongst girls
increase significantly. This isn’t rocket science…it doesn’t need an
expensive study or a task force, it just requires someone to ask girls what
activities they might enjoy, and to go ahead and start the classes. Dance is
available in only 20% of secondary schools.
The government is well aware of the situation. The figures that we have
quoted above came out of a study that was commissioned by the Irish Sports
Council. What was the response? Well, the Irish Sports Council jumped into
bed with Super Valu,
linking shopping purchases to provision of sports equipment. So we have
schools that have no proper facilities or resources, with PE provision being
no more than a “recommendation”…with parents being pressurised to buy from a
particular store so that schools can get equipment that may not even be
used.
There is a clear danger that we will end up as a nation of couch
potatoes. This will have a serious effect upon the health of our children,
and will be reflected in rates of chronic illness (like breast cancer) where
we already compare poorly with our European cousins. We think that the
Government needs to allocate proper resources for schools PE.
In this election year, why not
contact the Minister for Education, Mary Hanafin and outline your
concerns? In particular, we think that the government should have a proper
strategy for helping promote physical activity in girls. At the very least,
every secondary school in the country should have a qualified PE teacher,
and every school should have easy access to appropriate indoor facilities.
We need to break away from an out-dated idea of what PE is, and we need to
risk making changes...it would be far riskier to maintain the dysfunctional
status quo.
David Egan
Posted 2nd March 2007
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A number of schools we have worked with have
received funding from their Local Sports Partnerships to supplement
after-school physical activity programmes. If you are interested in setting
up after-school activities for students then contact your Local Sports
Partnership.
Contact
RedBranch if you need help.

Under the Irish Sports Council endorsed
Super Valu "Kids in Action" scheme, this rugby ball (worth €13) would
require €2,690 worth of in-store
shopping. Is this scheme just a cynical attempt to exploit the underfunding
of PE in schools?
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TV Nation
TV keeps cropping up in our work...it’s almost getting boring. TV is by
far the most popular leisure pastime in Ireland. Most children in Ireland
spend more time watching telly than they spend in school or talking to their
parents.
Surveys have shown that adults in Ireland spend more time (by far)
watching TV than they spend on religious activity, chatting with family, or
childcare.
It isn’t surprising that TV has a biological effect on us...the act of
watching TV for hours on end is hardly something that the human body is
“designed” for...and recent research suggests that heavy TV watching may
even be causing girls to reach puberty earlier. This is plausible, since
exposure to TV
reduces levels of a key hormone, melatonin. TV may well be one of the
biggest unacknowledged health-hazards of our time...we already knew that
heavy TV watching was associated with obesity and other life-threatening
conditions.
I like TV. I like movies. But let’s put this in perspective...most of us
watch way too much. We sit through dodgy movies, and see them through to the
(bitter) end. We may even cut short talking to our friends so we can rush
home and watch Eastenders. We don’t talk about reality during our tea break,
we talk about reality TV...and yes, there is a difference. Many 6 year old
children in Ireland will have spent one full year of their short lives in
front of the box...that’s what you call “hands-off” parenting...and most
parents are unaware of the health issues associated with excess TV.
The way we watch TV is changing. More than 50% of National School
children have a TV in their bedroom, that they watch on their own. Heavy TV
watching is bad enough, but for many children in modern Ireland TV viewing
happens in social isolation. What effect will this have on our society? Your
guess is as good as mine...but I don’t think the results will be pretty. You
can’t discuss the TV programme as a family when you’re watching different
things in different rooms.
So what’s the solution? Should we ban TV for kids? I don’t think so. We
should probably try to follow
expert guidelines that recommend children under the age of 2 should have
no screen time, with judicious amounts of well-chosen TV for older children.
We should also get the TV out of the bedroom. Banning the TV completely will
be counter-productive in any case...if we ban things our kids want them all
the more. Check out our TV tips for more
suggestions. But one of the best things we can do as adults is to turn the
TV off now and again. Choose what you want to watch, and limit your own TV
time. If what you’re watching is dross, remember that the off button is
there for a reason. Listen to music or chat to someone instead...and don’t
be surprised if it feels awkward for a few minutes...TV has an
anxiety-reducing effect, so you may feel anxious for a while when you turn
it off.
Some psychologists believe TV is addicitive. Maybe we should all cut back
on our habit, and start living in the real world. Let’s face it, in
real-life, you don’t get a re-run.
David Egan
Posted 23rd February 2007
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The average six year old will have spent one
full year of their life in front of the TV.
If a child lives to the age of 70, they will spend almost 9 years
watching TV. More than 50% of primary school children surveyed report having
a TV in their bedroom. |
All Work and No Play...
The World Health Organisation recommend that children get at least 60
minutes of activity per day. Let's face it, that guideline will never be
achieved through organised sport...children need opportunities for
unstructured physical play.
Play has many benefits for children and young people...the United Nations
recognises play as being a basic right for every child. According to the
American Academy of
Pediatrics, play is essential to development because it contributes to
the cognitive, physical, social, and emotional well-being of children and
youth. Play helps children explore their boundaries, play helps children
learn. Play helps children develop complex motor skills, and play helps
children learn how to interact with others. Play even helps society...lack
of adequate access to play has been clearly linked to anti-social behaviour.
When children play during break time at school, their concentration improves
during class time. Children need direct experience of the real world. In
short, children need to play!
Our work paints a picture of a rapidly changing childhood. Children have
less opportunity for unstructured play. Many school playgrounds in Ireland
are little more than uninspiring bare patches of tarmac and grass. Many
schools operate a "no-run" policy in the playground, and many schools are
unaware of the importance of play. Schools receive little help regarding
play, even though for many children, school playtime is the only opportunity
they get for unstructured play. Parents are often "too busy" to play with
their children. Parental concern for our children, while sometimes
justified, may lead us to be over-protective. Our children lead increasingly
ordered and prearranged lives - physical activity happens as part of formal
training sessions - dance, hurling, soccer, rugby "training" - rather than
informal kick-abouts, tree climbing, role playing and other child-lead
activities.
Children need real the freedom of real play rather than virtual
entertainment and passive TV time. As parents, we shouldn't rely on
over-structured activities to fill the vacuum when there is no room for play
in our childrens' lives. One of the great things about being a parent is
that it opens up the opportunity to play. Try turning off the TV and playing
with your children...and let them lead you for a change.
The leading play agency in Northern Ireland,
PlayBoard, has called on the
government and politicians to encourage schools in the North to give greater
priority to children’s play. The call is contained in a special ‘Play
Manifesto’ which was released earlier this week. Amongst other things,
PlayBoard are calling for real investment in the support of play. This
includes playground development, and a school lunchtime break of at least
one hour and a morning break of at least 15 minutes. Many schools in Ireland
barely give children enough time to eat their lunch properly, let alone time
to socialise and play. My own children often come home from school and tell
me that they didn't have time to eat their lunch because the break was too
short, or that they have been banned from running in the schoolyard.
We think the PlayBoard initiative is an excellent idea, that should be
extended to cover the entire Island of Ireland. All work and no play makes
Jack a dull boy...so let's give our kids proper breaks, and more
opportunities to play. Their lives will be less dull, and they will be
healthier, happier and brighter.
David Egan
Posted 16th February 2007
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Comments:
"Playlinks have some great pictures of
school playgrounds which differ so much from our own. For a space to be
played in it needs resources – skipping ropes, sports equipment, equipment
to build and decorate, a wooden stage to start of a play…it needs adults who
know the rhymes that go with the skipping, two balls, all the traditional
games many of us enjoyed playing at school. We can not expect children to
play if the environment is not inviting and the adults see themselves as
supervising rather than play modeling. The school playground has also the
potential of being the classroom outside. Many have wild gardens that
attract insects that can be discovered, others have started to grow their
own veg and keep gardens using the advice and support of the wider
community."
Sharon Donnelly, PlayBoard
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Many schools in Ireland have a "no-run"
policy in the playground (unlike Foynes NS, pictured above), possibly
because of fear of litigation if children get injured. Is this a valid fear?
Lack of physical activity is certainly one of the major health issues facing
Irish children today.
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Marketing Junk Food to Children
Some
newspapers in the UK have reported that Masterfoods (also known as Mars,
the makers of M&Ms, Mars, Snickers and Maltesers) is to stop marketing
sweets to children under the age of 12 by the end of the year. Apparently,
the self-imposed ban covers traditional forms of advertising, as well as
sponsorship and websites. We were interested to find out if the ad-ban would
cover Masterfoods products in Ireland, so as concerned parents, we gave them
a call. According to Masterfood’s Irish PR department, they have not been
advertising to children for the last five years. Apparently, this latest
measure is simply an internal guideline, because the official company policy
wasn’t being followed in all countries. Masterfoods said that they were
upset that it had been leaked to the media, and they felt that Mars had been
unfairly jumped on as “nasties”.
Interestingly, Masterfoods Ireland said that children under the age of 9
don’t respond to adverts on the TV, and that they don’t pick up on brands.
We think this is nonsense, and most marketers would tell you that brand
preference begins at an early age - well before children actually buy
products. Marketers also know that children exert considerable pressure on
parents’ purchases...they call such influence
“the Nag Factor”, or “Pester Power”.
Masterfoods Ireland were also quite proud of the fact that they haven’t
been advertising in schools. However, according to the Masterfoods
Ireland website, they were clearly touting snack vending machines to
schools. To quote from the site:
“...whether
people are in school, college, at the gym or waiting for a train, through
vending, they should now have the opportunity to buy snacks. Vending is an
ideal, efficient way to service these peoples' needs, without extra work or
cost to you. MARS products are clear leaders in the Irish market. We have
the best known brand names, which are heavily supported by advertising and
are continuously growing.”
So, no advertising in schools, just plenty of snack vending. Why not
email Masterfoods and ask them for their policy on school vending
machines? Just click the link above, which will start your email programme
and generate an email to Masterfoods. You could ask them about the quote
from their website, which suggests that they are targeting schoolchildren.
If they are vending so called "healthy" products in schools, why not ask for
a product list, and we will evaluate it to see if the products are really
healthy. If you or your child's school has a vending machine of any
description,
send us
details of the products being sold.
Childhood obesity is a growing problem – and snack vending machines in
schools are not helping. The odd Mars bar (or high-sugar breakfast bar) as a treat is obviously no harm -
we're not killjoys- but time and again we see children who consume far too
much of this stuff, often during school hours and at the expense of
healthier options. We know that two-thirds of Irish parents are concerned
about the advertising of unhealthy food to children. Isn't it high time that
we started doing something about this issue?
David Egan
Posted 9th February 2007
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A survey of Irish children in 2005 by the
Irish Universities Nutritional Alliance found that 20% of Irish children's
energy intake came from treat foods. Over consmption of empty calorie junk
food is a real issue amongst Irish children.

Food and drink marketing has been linked
to the consumption of junk food in children up to the age of 12. In our
experience, empty-calorie junk foods like the ones shown above are easily
available in many Irish secondary schools: whether at the school tuck-shop
or by way of vending machines. |
The Changing Face of Diabetes... “Adult-Onset” No More!
Once upon a time there was a disease called “Adult
Onset Diabetes”...it was called this because it affected overweight people
in their 40’s and 50’s. In the last decade, the disease has reinvented
itself. Because more young people are getting the condition, we’ve had to
change the name. It’s a bit silly to label an illness “adult-onset” when
teenagers are starting to get the condition. So now we just call it “Type 2
Diabetes”. It’s by far the most common form of diabetes, and it’s on the increase.
It is a major cause of ill-health and premature death, and it will knock
roughly 15 years off your lifespan if you get it. According to
the World Health Organisation, by the year 2030, the number of people with
diabetes will more than double. In Ireland, €580 million per year is already
spent treating the disease, and this doesn’t include the indirect cost to
individuals, families and communities.
Ten or fifteen years ago, the condition was fairly rare
in children but now it is much more common in young people. It is closely
linked to obesity, with very obese people being more likely to end up with
the condition. Every second person in Ireland is overweight, and obesity in
children is becoming a serious issue. Recent surveys show that 20% of Irish
children are overweight, and 5% of Irish children are obese - this
means that Type 2 Diabetes is an epidemic waiting to happen, and our
children are in the front line.
An Ounce of Prevention is Worth €580 million of Cure
Type 2 Diabetes is largely
preventable. A healthy diet, regular
exercise and keeping a healthy weight have all been shown to reduce risk for the
condition. Prevention is the way to go, but it rarely gets on the agenda.
Our health service is really not geared up for health, it is busy dealing
with illness. We need the Doctor when we’re ill - but who do we see when
we’re interested in staying well? This is one reason why we started
RedBranch in the first place. Helping children to stay well is our raison d'être.
Yesterday I gave a workshop at a large secondary school
in the Midlands. Looking around the room of 13 year olds, I estimated that roughly ¼ of students had a weight problem.
We see the same pattern in almost every school we
visit around the country. I’m a parent myself, and to be honest, it makes me
sad as well as worried. When we talk to young people, we find that their
lives consist of long periods spent passively in front of the TV, and their
diet consists largely of junk food. They are not active, they don’t walk
anywhere, they sleep poorly. Many young people don't make choices about
their lifestyle, they drift and are easily influenced by commercial
pressures which usually promote the wrong choice. The kids we speak to are interested in health issues, but talking is not enough.
Our children are growing up in toxic environments, where junk food is easily
accessible in the school canteen, tuck shop or vending machines. Most
primary school students in Ireland are lucky if they get 1 hour of PE per
week. Young people aren't actively choosing poor lifestyle habits, it
happens almost by accident.
We need to do more to help young
people be active and to have healthier diets, both at school and in the
home. We need to imaginatively
promote activity, rather than serving up the same old tired options that
young people are rejecting. We should make the unhealthy options more
difficult to access, and we should make it easy for children to make healthy
choices. If we can get kids to be more active, and to eat healthily, we can
avert a looming crisis... but we’re going to have to act imaginatively, and
we’re going to have to do it fast!
More info on Diabetes and
Diabetes prevention.
David Egan
Posted 1st February 2007
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Poor diet and lack of exercise have been
linked to Type 2 diabetes. The condition will knock 10-20 years off your
lifespan. It will also mean that you
spend potentially 40 years of your life trying to prevent serious
complications like:
 | kidney disease |
 | blindness |
 | nerve damage |
 | amputation |
 | high blood pressure |
 | stroke |
 | blood flow problems |
 | poor wound healing |
Many people with Type 2 Diabetes
eventually die from Heart Disease

Is there an elephant in the corner of the
room that no one is talking about? Chronic illnesses like diabetes and heart
disease are rife in Ireland, yet no-one seems to be talking seriously about
prevention. Many chronic illnesses are easily prevented, yet most of the
parents and young people we speak to are unaware of the issues. |
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